The Pillar Project

Blue Hive Toronto was born from a merger of several different agencies. To bring together these teams – effectively strangers with different backgrounds and disciplines – and instill a sense of belonging in the new agency, we designed an installation using business cards from every employee. These prominently placed pillars demonstrate how every member plays an equally important role in the agency and also serve as an easy way for people to learn about each other. Over 4,000 cards were used to create 3 unique motifs; each one a play on the company’s hexagon-shaped logo.