DUOS

The pandemic lockdown threw our original brief a curveball, so we repurposed the campaign budget to help musicians through a tough time. EAST x WEST x MUSIC took music collaborations to the international stage. We didn’t know what would happen, but we knew music would bring Canada and Japan together in the most unexpected ways. With over millions of streams and still counting, each artist was able to boost their social presence in EASTERN and WESTERN cultures.